Take a look at the video of the day in the life at Filta. It was recorded on the Friday of a recent traning course. See the people in the office, some new Franchise Owners in training and the famous training BBQ.
Nobody was injured (or taken to hospital with food poisoning) during the making of this movie.
Filta Franchisees, throughout the world, provide the FiltaFry service to hundreds of top hotels. From Hiltons to Sheratons, Ws to RIUs, Filta helps them achieve their green credentials by recycling their oil. The latest hotel to take on the service is the amazing Atlantis Resort on Paradise Island in the Bahamas.
Filta’s President, Jason Sayers, says “We service hotels in over 20 countries throughout the world. Dwayne (franchise owner) claims that the Atlantis is the nicest we have. Well I know some guys from the UK, Australia, South Africa, Malaysia, and other countries where we service who will argue they have some better. However, there’s no disputing the fact that the Atlantis is one of the great hotels in the world.”
Filta’s Booth (5360) was busy during the NRA tradeshow and convention in the Windy City.
It was nice to meet so many existing Filta customers – some as far away as Panama – hello Omar! It was a really good showing for Filta, and we decided it was the perfect place to unveil a 7’ cutout of the bad oil fighting superhero FiltaMan.
FiltaMan was designed as part of the creative direct mail campaign for the second half of this year. Keep your eyes open for more sightings of FiltaMan and several other new characters coming soon.
The new character, FiltaMan, is at the center of a new direct mail campaign set to go out during 2010.
The first two mailers promote the FiltaFry service. Initially, FiltaMan fights crime with his MFU with the headline ”Want to See Our Weapon of Mass Reduction?“ In a follow up, FiltaMan fights Evil Oil with the tagline “Bad Oil is Evil… Stop it!”.
Next the FiltaBio service mailer shows FiltaMan kicking away an old waste oil dumpster and, for those Filta aficionados out there, the updated Mr Chris-P-Fry is featured in the background.
The final mailer promotes the FiltaCool service with FiltaMan combating “Frosty Stalker“ with the tagline “Stop Good Food Going Bad“.
If that wasn’t enough, a 7ft cardboard cut-out of FiltaMan has been made and is on display at the NRA Show in Chicago this coming weekend.
For now, FiltaMan is being limited to mailers and the show. If FiltaMan is a real hit, you may see him in your area soon performing more kitchen crime fighting activities!
More Filta Franchise Owners complete their training at Filta’s USA headquarters in Orlando, FL.
These vans are ready to provide FiltaFry, FiltaCool and FiltaBio services.
Having invested in his Filta Franchise a year ago, Franchose Owner JJ Paul discusses the business and his experiences. JJ Paul occasionally writes to this blog as a guest writer.
Earth Day is coming soon, so we thought it would be worth taking a look at how Filta helps kitchens reduce their carbon footprints. Well, with three “green” services, Filta helps in many ways including:
New Filta Franchose Owner Bob Smith talks on screen at the end of his training course in Orlando, FL
Professor Bob Ashley of the Rosen School of Hospitality and Hotel Management talks about the FiltaFry service.
See what people who have been to a Filta Discovery Day say… you may be surprised. Here they talk about the day, the people they meet and the FiltaFry business.
The Chef of a Sam Sneads restaurant gives his thoughts on the FiltaFry service.
Having completed the February training course, new Filta Franchise Owner Paul Casarotto speaks about his experience with joining the Filta team.
Doubltree Head Chef gives his thoughts on the FiltaFry service.
Hear from Friday’s Front Row Manager about his experience with FiltaFry.
The FiltaFry service is even offered in Hunduras! From March 2010, FiltaCool is being offered in Honduras.
A new marketing campaign to restaurants is being launched in Q1 2010. The slogan “Want to see our Weapon of Mass Reduction” is being used for both direct mail and email.
…..Filta can help.
Another satisfied Filta customer using the FiltaFry service.
Ryan Johnson stood in front of the camera in North Carolina. Here’s what he had to say.
YouTube Hungary
The video attached shows the FiltaFry service video for the service in Hungarian.
See what this TGI Manager says about the FiltaFry service (which is provided to many TGI stores).
